Playmobil and London Fire Brigade engage over 400,000 children

Published:  14 March, 2017

Playmobil and the London Fire Brigade have marked the end of a very special year of activity with a £2,300 donation to the Brigade’s charities of choice, having engaged almost 400,000 children in teaching them about fire safety in the Brigade's 150th year.

The launch of a sing-a-long stop-motion video kicked off the year-long partnership, featuring a specialist crew of Playmobil firefighters to ensure children know who to call when they are in danger. The video was shown to pupils aged 2-5 in schools across the capital during visits from the Brigade’s education team and hosted on Youtube to teach far and wide, available as an asset for future education plans across the country.

Playmobil play areas were put in place at 65 free London fire station open days, attracting over 61,000 visitors. Little ones could learn important lessons as well as play firefighter for the day, accompanied by both real firefighters and life-sized Playmobil ones. Limited-edition London Fire Brigade versions of popular Playmobil Fire Brigade sets were created and sold at the events and online at Kerrison Toys, with the toy brand donating £2,300 of profits to the Brigade’s charities of choice. A Playmobil firefighter will soon be taking up residence at London Fire Brigade’s  museum which is temporarily hosted at Albert Embankment  Lambeth.

The initiatives were covered extensively by media and influencers, including Sky News, ITV London, The Times, The Sun, Metro, Evening Standard and Netmums.

Jamie Dickinson, Playmobil Marketing Manager, said: ‘We’ve loved working with the London Fire Brigade, it’s been a pleasure to help bring fire safety lessons to life for children. Our Fire Brigade sets have been a firm favourite for many years now, so it’s great to expand on that and encourage educational play across London and beyond.’

London Fire Brigade’s head of community safety Chris O’Conner said:‘The Playmobil video is a fantastic resource that will continue to be used by our Education Team and our firefighters when visiting the youngest children in nurseries and reception classes across the capital, as part of their fire prevention outreach work.’


  • Operation Florian

Sign up: eMagazine & eNewsletter

The latest issues in your inbox.

Company Profiles

The ultimate in innovation, quality and service

For 60 years Lehavot has been delivering the world’s most advanced fire detection and suppression automatic systems

Trust the best, let us be your foam solution

AUXQUIMIA is a Spanish company whose main activity is the design, manufacture and commercialization of firefighting foam concentrates.

Williams Fire & Hazard Control offers a full line of specialized fire response equipment for oil and gas platforms

From storage tanks and pipeline emergencies to offshore platforms and vessels at sea, Williams' response personnel and specialized equipment quickly address adverse fire emergencies.

Foam fights fire

Europe’s foremost fire fighting foam manufacturer has been developing and producing foams since the 1920s.

Optical flame and open path gas detectors

Spectrex Inc. is a world leader in optical flame and combustible gas detection with over 30 years experience.

Revolutionizing fire fighting foam technology

The one-stop resource for fire fighting foam concentrates and custom-designed foam suppression systems hardware.

The leader in truck-mounted hydraulic platforms

Our mission is to provide the best and the safest solution to professionals that work at height.

The independent alternative

Dafo Fomtec AB is a privately owned company with head office in Stockholm Sweden and manufacturing in Helsingborg in the south of Sweden.

If you want quality, you want Zico

Since its inception Ziamatic Corp has provided the men and women of the fire service with products designed to make their jobs safer and easier.

Calendar